James Jones (Notorious Cree): How Can We Find New Ways to Pass On Our Culture?

What does it mean to embrace your culture? To reclaim your cultural identity? On today’s episode, Lance chats with James Jones (otherwise known as Notorious Cree) about connecting with and celebrating your culture. With a social media audience of over 2.5 million followers, James is applying a modern use of technology and social media to depict Indigenous culture and traditions. And what he is teaching his millions of followers is to be proud of your culture, to unapologetically embrace the path to discovering your heritage, and perhaps most importantly, that you are not alone in that journey.