Ep077: Business Backstage: Ideal Client & Marketing Fundamentals with Katie Spreadbury

Marketing is one of the skills you don't realise you need when you start your business, so once you have nailed what you're selling (and if you're not quite there yet with your offer, go back and check out episode 72 with our amazing Hils Crisp) dive into this episode... ...where Katie Spreadbury, our Ideal Client Attraction Expert here at Altitude, and I chat about how important it is to know who your offer is for - and then market it in the right way. We chat about niching, the all-or-nothing feeling of going all in on business and what happens when you DON'T get the messaging right. Because if you try to speak to everyone with your messaging, you normally end up speaking to no one. We then chat about how you can nail who you can help and how you get it right and Katie takes us through a process to  Nail who your offer is for and get to the bottom of what their problem is - and how you can solve it - and why it's so important not just to rely on what's in your head. Go out and chat with your ideal client and do some simple market research to understand this at a deeper level. How you keep your marketing/market research simple and move with the times while staying true to what you love to do and how you love to show up. How you get the right balance with your content and marketing to get the right people buying your thing. To connect with Katie, you can find her at OrangeSheep Research on social right here https://www.facebook.com/9orangesheep You can also find out more about Altitude, our Immersive Coaching Experience for female business owners ready to simplify their business and make it more profitable, easy-to-run and fun right here https://www.jennidonato.com/altitude/