It's my pleasure to introduce you to Michael Poisson, author of the groundbreaking new book "The ESG Data Revolution: Sustainable Fuel For Tomorrow's Business." ⭐ Michael is the Managing Director of Ideal Ratings, which provides financial data and analytics based on Environment, Social, and Governance (ESG).I had the opportunity to interview Michael about his new book and why he decided to write it. Q: What inspired you to write your book?A: I wanted to create a way to stand out from the crowd when it came to promoting the services at my company. My company, while very good at what they do, did not have the name brand recognition of the other ESG Data companies. I attended your complimentary Million Dollar Producer Author training program and as a result of that I decided to invest in your services to help me write, publish, and promote my own book. Q: Can you tell us a little bit about your book?A: The book is called "The ESG Data Revolution: Sustainable Fuel For Tomorrow's Business." It's about how businesses can use data to make more sustainable decisions. It includes case studies of companies that are using data in innovative ways to create opportunities to reduce environmental impact, and improve social outcomes. Q: What has been the biggest accomplishment or opportunity that has come as a result of writing your book?A: Since publishing the book, it has become an Amazon best seller. It has also opened up doors for me to do more speaking both at ESG related conferences and podcasts.Don’t miss out on your chance to become a published author! Go to www.theshortbookformula.com to learn more. Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.