049: The Authority Accelerator: How Guest Podcasting Can Attract Ideal Clients for Your Financial Practice

In this episode, I  host my business partner and the co-creator of the Authority Accelerator Program, Tony Maree Torrey. We dive deep into the nuances and benefits of our innovative program designed to elevate financial service providers by establishing them as trusted authorities in their industry.The Authority Accelerator Program: Elevating Financial ExpertsFoundation and Evolution: Tony Maree discusses the organic evolution of the Authority Accelerator Program, which originated from our personal challenges and was refined through our experiences. The program is designed for financial advisors and CPAs who struggle with being perceived as commodities rather than distinct experts.Strategic Approach: We emphasize the importance of positioning oneself as a prescribing authority rather than a conventional seller. The program’s strategies aim to transform participants into the coveted 'pretty girl at the bar,' where potential clients actively seek them out.Empowering Through Authorship and SpeakingBecoming an Author: Tony Maree highlights the transformative power of authorship in establishing credibility and authority. Our program assists professionals in becoming published authors, setting the stage for further recognition and opportunities.Guest Podcasting vs. Hosting: We explore the advantages of guest podcasting over hosting one’s own podcast, emphasizing efficiency and exposure. Guest podcasting allows professionals to leverage established audiences, enhancing their visibility and credibility with minimal effort.Success Stories and Practical ApplicationsClient Successes: We share inspiring stories of clients who have successfully utilized the Authority Accelerator Program. Examples include John Kuttin, a Barron's Hall of Fame advisor, and Alex Sonkin, a thought leader for CPAs, showcasing the program's effectiveness in real-world settings.Strategic Guest Podcasting: We discuss in detail the process of selecting quality podcasts for guest appearances and the importance of forming genuine relationships with hosts. Tony Maree and I explain how strategic guest podcasting is integral to the program, providing a platform for professionals to shine as subject matter experts.Key Takeaways and Looking ForwardBuilding Authority: This episode underscores the significance of transitioning from mere knowledge providers to trusted authorities who command respect and attention in their fields.Future Prospects: As we anticipate expanding the Authority Accelerator Program, Tony Maree and I discuss upcoming initiatives and enhancements designed to further support our clients’ growth and success in becoming recognized leaders in their fieldsAbout Our Guest: Tony Maree TorreyLinkedIn: https://www.linkedin.com/in/tonymaree/Main Website: https://www.tonymaree.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.