036: Podcasting Secrets for Financial Advisors: Building Authority and Attracting High-Value Clients with Matt Halloran

In this episode, I have the pleasure of hosting Matt Halloran, co-founder of Proud Mouth, a trailblazing company redefining the marketing landscape for financial advisors through the strategic use of podcasting. Join us as we delve into how Matt's innovative approach is revolutionizing the way financial advisors build influence and authority in their field.Throughout our conversation, Matt offers a wealth of insights, from the nuances of influence in marketing to the unique advantages of podcasting as a tool for financial advisors. His expertise is invaluable for those in the financial sector looking to elevate their presence and connect more effectively with their clients through the power of podcasting and influence marketing. Unlocking the Power of Influence in MarketingMatt  delves into why influence is pivotal for financial service professionals.A shift from traditional selling to inspiring client decisions is discussed.Insights from Dr. Daniel Crosby on influence as a key tool for advisors.The vital role of trust and fan creation in marketing.Matt Halloran's Personal and Professional OdysseyMatt's journey: From a passion for radio and theater to his experiences in the U.S. Navy.Lessons in listening and patience from his time at a hospital system and Boys Town.Gaining insights on sales and mindset from Ron Carson, a top producer at LPL.The evolution of Matt's career leading to the founding of Proud Mouth.Gleaning Wisdom from Working with Ron CarsonReflections on Ron Carson's success and his approach to sales and speaking.The impact of a strong vision, mission, and core values.The "who, not how" philosophy and its influence on business growth.Podcasting as a Keystone for InfluenceExploring why podcasting resonates with financial advisors.The advantages of podcasting: intimacy, accessibility, and thought leadership.The synergy between podcasting and micro content in expanding reach.Navigating Compliance in the Podcasting LandscapeAddressing compliance challenges specific to financial advisors in podcasting.Success stories within a compliance-focused framework.Matt Halloran's expertise in ensuring content adheres to regulations.Enhancing Podcast Impact: Techniques and TipsComparing solo episodes to guest interviews: strategies for engaging content.The ROI of podcasting for financial advisors: content creation, client communication, and relationship building.Effective podcast hosting techniques for building influential networks and brand growth.About Our Guest:LinkedIn: https://www.linkedin.com/in/matthalloranpm/ Website: https://proudmouth.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.