014: Build a business with a narrow focus to become the best - Josh Patrick

Josh Patrick is a Certified Financial Planner, Chartered Financial Consultant, Chartered Life Underwriter, serial entrepreneur, and writer. He is also founder of The Financial Freedom Project, The Sustainable Business, and AskJoshPatrick.  Episode Sponsor:More Clients More Fun is a lead generation and content marketing agency, focused on helping financial advisors, life insurance producers, and elite CPAs land high-value clients using LinkedIn. What you’ll learn from this episode:Why Josh recommends “Book Yourself Solid” to his clients and believes it’s the best book on marketing out thereHow marketing and sales are two completely different activitiesHow public speaking and podcasts build a rapport with listeners which leads to business connectionsWhy Josh considers mistakes beneficialHow to gain business by being known as an expert and identifying a problem you can help fixHow sustainability is about creating excess cash in a businessWhy being on a podcast increases businessWhy it’s beneficial to start a podcast or project when only 70% readyHow podcasts can repeat topics by discussing many different approachesResources:Book Yourself Solid by Michael PortSustainable by Josh PatrickConnect with Josh Patrick:Website Linkedin Twitter  Connect with Paul G. McManus at:LinkedIn WebsiteClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.