Episode #652 - Building A Strong Brand with Sharon Lechter, Co-Founder and CEO at Pay Your Family First

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Sharon Lechter, Co-Founder and CEO at Pay Your Family First. They discuss the importance of building a brand and strategies to achieve it. Sharon explains how the book "Rich Dad, Poor Dad" became a global brand and the impact of due diligence and research in taking business decisions. She finally discusses the importance of negotiation and clear communication in business relationships.