Episode 422: From 200 to 10,000 Members in 5 Years

E3 Association has different branches within their umbrella because they want to cater to all members of the outdoor community. Brian Johnson helped to co-found E3 and continues to help the business fulfill its vision. He’s studied all the strengths and weaknesses of each branch and has a different business strategy for each based on what he has learned. • Launch, using companies and celebrities who have a big following. • He approached them like approaching a venture capitalist. • Bring people and companies ways to build income streams. • Had to build a little bit of it in advance to get started. • How he created the snowball. • How he started right from the beginning. • The turning point. • Don’t overthink it – get something simple and functional so people can see what it looks like. • Start with marketing the general concept and let specifics emerge. TIME-STAMPED SHOW NOTES: [3:29] Do affiliate programs. [9:20] Overcome in the startup phase. [14:49] Premium Member