Episode 20: Starting a Successful Business Out of College with Entrepreneur Susan Gershon

Diverse businesswoman, Susan Gershon, introduces her fun and incredible story of opening a successful bakery in her early 20s. Revolutionary and creative, her approach to business highlights the importance of identifying your most marketable skill—and then creating revenue from it. Gershon’s principles of management and marketing guarantee start-up success. TIME-STAMPED SHOW NOTES: [5:42] Marketable skills. [11:00] Mentors, role models, and overcoming negative programming. [14:38] Unique concept and creating a destination. [20:18] Managing people. [26:55] Making a business attractive to buyers.