Sensible4 Founder & CEO Harri Santamala: Understanding the Long Game

Self-driving vehicles are becoming all of the rage in all corners of the world. But what happens to autonomous vehicles when the weather is less than perfect? That is the problem being addressed by Finland-based startup Sensible4. With a background more focused on robotics than autonomous driving, Sensible4 is focused on commercial applications for self-driving vehicles while also addressing the problem of those vehicles responding appropriately to bad weather. Sensible4 founder and CEO Harri Santamala appeared on the Midstage Startup Momentum Podcast with startup coach Roland Siebelink this week to talk about the inspiration and progress of his startup’s technology. They also spoke about Sensible4’s past and present journey and plans for the future: The best methods to gain access to established names and industry leaders. The importance of building relationships with potential business partners. How investors can be used for more than securing funding. The unique advantage Sensible4 has when it comes to finding talented engineers. Finding a balance between employees who have the necessary experience and those who have a startup mindset. How young startups can reduce the risk of running out of cash.