032: Certify YOUR Company with Heather Cox: Women in Business Series Part 7

If you run a business, you definitely need to hear this episode. My guest, Heather Cox, founder of Certify My Company,  assists and coaches diverse owned businesses get 3rd party diversity certified.  These certifications in turn open doors to big opportunities. In this episode, Heather and I chat about the numerous ways certification can help grow your business, the shift in branding that’s focused on storytelling and why we as consumers should focus on aligning our values with our dollars. What’s in this episode: How Heather got into the business of certifications  Some of the reasons people are denied for certifications How getting certified supports your business The importance of aligning your values with your dollars The shift of branding being centered around storytelling  How certifications can open up doors for you What she can do to help people get certified The reason why you want to know who owns and operates a business For full show notes, resources and links, head to: https://www.meredythwillits.com/podcast Grab Your Own Theramist! Get 20% off using code Meredyth20 at https://youneedtherhappy.com/discount/Meredyth20 Are you ready to go deeper? I am giving you the keys to the castle. If you enjoyed this podcast and want to hear more, make sure to subscribe so you’ll never miss an episode! You can also join us on Patreon for exclusive content you’ll only hear there: https://www.patreon.com/MeredythWillits You can connect more by visiting me on my website at https://www.meredythwillits.com/ or connecting with me on Facebook at https://www.facebook.com/MeredythWillits34 or Instagram at https://www.instagram.com/meredyth_willits.