Meet the Masters | Storytelling with Elliott Rayner
Meet the Masters: The Product Marketing Podcast - Ein Podcast von Product Marketing Alliance
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In this episode of Meet the Masters, host Charley Gale speaks to Elliott Rayner, Chief Marketing Officer at ARION. They discuss brand purpose, what makes a compelling story, how to build a suitable storytelling strategy for your organization and product, and what you can learn from the Storytelling Certified: Masters course we have at PMA - a course that Elliott himself built from his experience and expertise in the field. Essential resources:Get Storytelling CertifiedBecome a Pro member
