Women as the Dominant Consumer with Bridget Brennan ’88, the CEO of Female Factor

Please welcome the CEO of Female Factor, author of "Why She Buys," "Winning Her Business," and Aggie Alumni, Bridget Brennan! We have a special episode today as we partner with the Director of the MS Business and Full-Time MBA Program, Richard Castleberry, and his students to pick Bridget's brain of why women are the dominant consumer in the marketplace and so much more. We hope you enjoy the episode!  📺&👂 (https://u.tamu.edu/zwkHRDp1)   Author of the books, "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers" (Crown Business) and "Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers" (HarperCollins Leadership, March 2019). Founder & CEO of Female Factor consulting firm. Leading authority and keynote speaker on engaging women as clients, customers, and decision-makers. Vikings Women Advisory Board member for Minnesota Vikings NFL team. Forbes contributing writer on marketing to women. Named "Woman to Watch in Retail Disruption" by Remodista. Bridget helps businesses grow with the world's most powerful consumer market: women. A graduate of Texas A&M University, Brennan is based in Chicago.