From Texas Tech University, Texas A&M University - Commerce, and Texas University, Isaac Munoz has finally followed his heart to join the Texas A&M family. Munoz is the Associate Vice President of Marketing, Strategy, and Insights at Texas A&M University. Originally starting in analytics, Munoz has journeyed to strategy and insights to break down a consumer's decision-making. Munoz discusses how his many ventures in his life thus far have prepared him to understand the “why” in consumer marketing and insights. From continuous learning to making informed decisions, Munoz shares his knowledge on how to market best, and what he can do for his Texas A&M community.    Chapters:  0:22: Munoz’s role at Texas A&M University 5:53: Sports and media 9:15: TU (Texas University) to TAMU (Texas A&M University) 11:40: The prep time  15:48: Continuous learning 17:00: Marketing and its creativity in campaigns & case studies 24:20: Customer insights & research 29:24: Ready to launch 32:17: What’s now & what’s next