Synthesizing Info in a Fluid Context with Eddy Bardina ‘99

How do you sell the same company twice? Eddy shares candidly about amidst competing interests and messages, you must figure out your primary mission. Plus, leverage and communication points around a lot of information in a fluid context. He talks about running a White House agency at the age of 28 with a young family at home. Eddy shares how the discovery workshop with new clients is extremely important and about seeing gaps in the marketplace for launching a business. He talks about dual minds within a business reduce focus and can destroy value. “Most business owners don’t know what they want.” Eddy says that especially in failure, relationships matter. And advice for himself exactly five years ago is to get a good accountant for a solid foundation. Books recommended include “Rocket Fuel,” “Marketing Agency Blueprint,” and “The Redemptive Entrepreneur’s Playbook.” Good Bull for The Bush School