Marketing MEDDICC: Luiz Martins CMO at 6Connex

In the newest episode of our MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker chats with 6Connex CMO, Luiz Martins.6Connex is a leading provider of in-person, virtual, and hybrid events for enterprises worldwide. Under Luiz’s supervision, 6Connex has grown tremendously, and its success will only continue!Together, Jessica and Luiz discuss his marketing journey, from how he knew he wanted to work in marketing to his position with 6Connex. Luiz talks about how it is essential to align marketing with sales, and how the two teams can use MEDDIC to work together and make sure they achieve the best outcome.Luiz has over 25 years of experience in marketing, sales, and operations at large and midsize multinational companies. Early in his career, he was a partner and Brazil country manager for a start-up company funded by J.P. Morgan and Morgan Stanley. He has managed multicultural teams through start-ups, acquisitions, restructuring, and organic growth. Proficient in English, Spanish, and Portuguese, he has provided his services in 16 different countries.Throughout his career, Luiz has worked as an executive at Esko, 1WorldSync, and Mitsubishi. In each of these roles, he established his track record of achievement in launching SaaS-based technologies globally. He has a strong background in designing and executing high-performance marketing and sales strategies through multiple channels, and proven success in team management and leadership.Luiz is based in São Paulo, Brazil.

Om Podcasten

Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC. Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.  Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.