Creating Content that Converts: Start by Hiring the Right Freelancers w/ Zack Holland

Sourcing, hiring, and managing freelancers for your business is a frustrating task. You want to invest in the right people who will help you craft messaging that actually fits your voice and drives results. But sometimes it’s hard to know where to start. In this episode, host Josh Van Dyk interviews Zack Holland, CEO & Founder at SelectFew, about how to hire the right freelancers that produce content that creates connection and drive the business results you care about. We also discuss: How leaders can encourage ethical behavior in their organizations. How they discover their freelancers and determine pricing. The best way to measure content marketing results.  For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.