Back to the Basics: A Winning Content Marketing Strategy During COVID w/ Justin Gray

2020 taught us to future-proof our businesses. Ironically, future-proofing looks a lot like digging into the fundamentals, such as putting the needs of your customer first. In this episode, we jump into Josh's "wayback machine" (listen for it) with Justin Gray, CEO at LeadMD, to talk about pivoting during COVID and what's ahead for content marketers. We also discuss: Justin’s career path and the unique value LeadMD brings its marketing and sales clients The major pivots LeadMD made in response to COVID How to expand your definition of success to be in-line with your client’s outcomes The problems that misalignment in messaging can create For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts. Find Josh on LinkedIn or send him an email.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.