Aligning Marketing and Sales for Better Content and Conversion w/ Chris Rack

Most companies are very sales-heavy or very marketing-heavy. And while those two departments should complement each other, they have an adverse relationship in many organizations. What’s the best way to build relationships, culture, and collaboration across departments for better customer value? In this episode, Josh Van Dyk interviews Chris Rack, Chief Revenue Officer at Demand Science & President at PureB2B, about bridging the gap between marketing and sales. We also discuss: Sales strategies worth the time investment Insights on customization at scale Valuable tools for lead generation Adapting to Google 2022 Trends B2B brands should take advantage of in 2021 For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.