Wisdom from a Well-Connected School Communicator with Thomas Scheidel, APR

With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years.In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication.Using social media for a financing campaign? Listen in to some of Tom’s best tips.Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and national o...