Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald

There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.When should social media be used during a crisis? Amber explains two specific ways that your school should use it.Social media can be a p...