Creating a Successful Brand Ambassador Program with Jerry Almendarez

As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence.The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts.Jerry defines the value of social media for a school district.Social media storytelling should relate to your priorities. If your district has not fully accepted social media as a tool to celebrate and communica...