Sydney Sweeney's

Did Sydney Sweeney's Good Jeans ad save American Eagle? The brand's stock soared 25% after the campaign launch, fueled by viral buzz (and even a Trump shout-out!). While the ad sparked controversy, it drove massive sales, with the Sweeney collaboration selling out in days and attracting a wave of new customers. But can this marketing win offset previous losses and looming tariff costs? American Eagle is betting on it, planning to double down on attention-grabbing campaigns despite the risks. Hosted on Acast. See acast.com/privacy for more information.