What Is Lead Generation and Why Is It So Effective

What is Lead Generation and what can you expect from it in 2022? Lead generation has become one of the most important aspects of any business lately and one of the most successful driving mechanisms to get customers for any business. To successfully generate leads, marketers must have a well-defined strategy and intimate knowledge of their target audience. How do you accomplish that? How to use paid advertising to generate leads? What businesses can you work with all that and much more will be covered in today's episode of Marketing Unfiltered.