343: Being a Data-Driven Agile Leader with Stacey Pool, CMO at Noodles & Co.

As a world traveler who loves to learn, Stacey Pool embodies the “growth mindset”. With over twenty years of experience in consumer marketing, she has held a variety of leadership roles across multiple industries and has a strong track record of utilizing guest insights to deliver strong business results.  In this episode, Alan and Stacey discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components. Stacy knows it is people that fuel it all and has learned that being a balanced leader requires you to be able to adjust quickly to changing needs. In this episode, you'll learn: The importance of broadening your skill set and being an agile leaderThe way digital and physical engagement intersect How Noodles & Co. is using data to improve both the guest experience and profit margins Key Highlights [03:45] Dow did Stacy end up as CMO at Noodles & Co.[07:00] How lateral moves helped Stacy in her current executive roles[09:00] The importance of agility and cross-training in leadership [10:45] What Stacy learned from her transition to the food industry[13:20] Noodles & Co. overview and differentiators [15:20] The new brand positioning Stacy brought to the company[18:25] The 100-day action plan and how it had to be adjusted[21:00] How Noodles & Co. is approaching the digital transformation [24:00] The data world Noodles is trying to build [26:50] How data storage and usage have evolved[28:25] How Stacy approaches the people side of the business[32:10] The two experiences that shaped who Stacy is as a person[33:50] Why people should give themselves more grace [35:15] The importance of CDP’s for marketers [37:22] The work Stacy is doing with Community First and other brands to watch [40:15] The threat of the unknown and the need to pivot quicklyResources Mentioned: Stacey Pool Noodles & Co. Brand Refresh and positioning – Uncommon Goodness Digital efforts CDP – customer data platform Community First Foundation in Colorado where Stacey is on the board Brands mentioned: Wingstop, Raising Cane’s, Shake Shack, Cava, Kiwi Crate subscription service, Athleta   Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.