341: What Makes a Great CMO with Norm Yustin, Partner and Global Leader of Customer Activation & Growth Practice at Russell Reynolds Associates
Norm Yustin spent the first part of his career as a marketing executive. However, after a particularly impactful recruiting experience and some encouragement from friends and family he made the move into leadership recruitment himself. Norm is widely published on the future of tech-enabled, go-to-market leadership and he brings a unique perspective of developing self-awareness in pursuit of your passion.In this episode, Alan and Norm discuss why CMOs need to be the most dynamic players in the C-suit, the danger of hyper-specialized teams and why risking leadership changes may be the right thing to do, and where the next-gen CMOs are coming from.In this episode, you'll learn: The state of the CMO role todayWhat should job seekers need to know from a recruiter's perspectiveWhat aspiring CMOs should be thinking about in terms of skill developmentKey Highlights [03:30] Norms transition from being an executive to recruiting executives[07:17] How losing out on a job shaped the way Norm thinks about recruitment now[11:05] What does it mean to be a CMO today?[14:00] Evaluating if a job is a right fit for you or if you just covet the role [16:20] Why marketers tend to job hop more frequently [18:30] Psychosomatic look into CMOs[19:40] The obsession with Growth Titles and what it tells us about the state of change[22:00] What to take away from the Trends of engineers turned markers [23:30] Why are 80% of CMOs external hires?[27:40] Wavemaker vs Waveriders[31:40] Norm's thoughts on the CMO to CEO trend[37:05] How traveling shape Norms worldview and leadership style[40:45] Norm's advice to his younger self [43:50] The everchanging quest of understanding consumers [47:00] Positioning yourself as a “Customer-centric tech-enabled leader”Resources Mentioned: Norm Yustin Russell Reynolds Associates Norm at Russell Reynolds and writings Aligning Tech & Digital & Customer Roles post-pandemic (Russell Reynolds) Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.