336: The Importance of Winning Over Gen Z and Inspiring Action with DeNora Getachew, CEO of DoSomething.org

DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.   In this episode, you'll learn: How DoSomething.org is fueling young people to change the worldThe “secret” to getting people to take action The power of being intentional, honest, and centering social goodKey Highlights [01:20] The experience that solidified DeNora’s interstate in civic engagement  [03:50] Denora’s path to becoming CEO of DoSomething.org[10:20] How DoSomething is meeting the moment to transform the future[14:45] What do young people care about today and why[17:35] Young people have evolved beyond being influenced by the simple CTA[22:00] The impact DoSomething is driving by giving them tools [24:15] The power of being intentional, honest, and centering social good[26:00] Why brands should care about their social impact[27:50] How the role of civic engagement has changed with today's workforce[28:30] Centering young people in the dialogue may help us find better solutions[31:40] The formative experiences and people that define DeNora[33:15] What is COVID Clarity?[34:00] DeNora’s advice to her younger self[34:55] Marketers have to evolve to meet the upcoming generations [36:30] Three things companies need to consider to stay relevant[38:20] Which brands are connecting the dots between their brand and consumer's concerns[40:10] Young people are the biggest opportunity AND biggest threat to marketers Resources Mentioned: DeNora Getachew DoSomething.org DoSomething.org Partners DoSomething.org Scholarships Brands of interest: Patagonia, Live Nation, Foot Locker, NBA – No Games on Election Day  Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.