You: A Category of One – In Just 7 Minutes with Mike Koenigs

 Learn more on how transitioning to become a better you and have a better business is a who problem and not a how problem Understand why doing everything by yourself would just lead you into stepping some into a cow pie in your business Master the most effective way of turning prospects into loyal and big-ticket clients and customers Resources/Links: Wanting to Learn More on How You Can Help Grow Your Business and Turn Prospects into Big-Ticket Clients? Learn more about the “Ambassador Multiplier Framework” and help monetize value in your business: PaidForLife.com/Ambassador Summary Have you felt like you have outgrown your business and just feel the need to spice your business up a notch? Do you want to learn how to find the hidden value in your business that could monetize your business’ value? Are you ready to know the proven and tested ways on how you multiply your clients and profits and help grow your business? Mike Koenigs is a dad and a husband of 20 years. He is a SuperConnector and relationship creator. He’s a 30-year serial entrepreneur and is the founder of 5 businesses built from scratch, two public exits (IPG/Interpublic Group), and has authored 13 bestselling books. In this episode, Mike talks about what you should actually be doing when feeling stuck on a business plateau and how to overcome that feeling of business outgrowth. He also shared how progress can be made in your business if only you focused and identified the “who” problem rather than the “how” problem. Check out these episode highlights: 01:39 - Mike’s ideal client: “The perfect client is business to business, B2B business owners. They have to be founders, partners. And ideally, generally, they're $3 million to $50 million business owners of 45 and above, typically successful, a higher net worth.” 02:25 - Problem Mike helps solve: “Usually, they are people who are frustrated business owners. They've reached a point where they know they've outgrown who they are, what they do, why they do it, who they do it for. And they also are struggling with the competition.” 03:02 - Typical symptoms that clients do before reaching out to Mike: “Very frequently what I find is there is a point of transition in their lives, meaning they've hit that dark night of the soul where they might not feel valued, and their sense of purpose has changed because they've hit a brass ring.” 04:01 - Common mistakes that people make before they find Mike’s solution: “I call it "stepping in cow pies". And if you grew up on a farm, and if you step in cow pies, that means you're walking around in a cow pasture. And that means they start thinking that I have to haul my way through this and do it myself.” 05:22 - Mike’s Valuable Free Action (VFA): “I call this "the ambassador method". But imagine this, if you think about who you want to be a hero to, that's your ideal, perfect customer. And those people most likely belong to affinity groups.” 06:18 - Mike’s Valuable Free Resource (VFR): Check out Mike’s Ambassador Multiplier Framework: PaidForLife.com/Ambassador 07:07 - Q: What is the most effective way to convert prospects into big-ticket clients and customers? A: Here's the key. I ask you a series of questions, and it really begins with, "If you and I were to meet three years from today, what would have happened personally and professionally for you to feel satisfied or happy with your progress?" Tweetable Takeaways from this Episode: