World’s Best-Kept Copywriting Secrets Revealed – In Just 7 Minutes with Robert ‘Bob’ Bly

 Discover how to write kick-butt copy that can double the results of your marketing campaigns--quickly and easily! Learn the proven and tested formulas of direct response copywriting that informs and drives clicks, conversions, leads, and sales into the stratosphere Find out why your copy isn't converting and why basic skills of persuasion is important Resources/Links: FREE Sample Chapter of The Copywriter’s Handbook: https://www.bly.com/copyhandbook/ Summary 'I'm doing a lot of marketing, I think my product is great. People seem to love it when they have it, but it's not selling.'--- As an entrepreneur that is looking to improve marketing ROI, is this familiar? So, you've got the 'winning product'...and you did your marketing in place. But your copy isn't converting. What could be the solution? Robert 'Bob' Bly is a veteran direct response copywriter with 4+ decades of experience in business-to-business and direct marketing. He has written copy for over 100 clients including IBM, AT&T, Medical Economics, Praxair, and Agora Publishing. In this episode, Robert shares how to double the results of your marketing campaigns--quickly and easily with kick-butt content that blows your competitors out of the water. Check out these episode highlights: 01:50 - Robert’s ideal client: “My ideal client has two characteristics. Number one, whenever they do is some kind of direct response, online or offline, it's directly measurable. And the second characteristic for me, I want clients for whom copy matters. Their business copies an important element of their business success.” 02:45 - Problem Robert helps solve: “The problem is they are getting a certain response rate, a number of orders, click sales, to their marketing, that limits their return on investment and they want to increase the response and the ROI. And I write copy that outperforms their current marketing." 03:33 - Typical symptoms that clients do before reaching out to Robert: “The most common one is that I get a call and they say, 'We are selling something. Here's our landing page, here's our sales letter. We paid somebody else to write this and it doesn't work. What can you do?' That, in essence, is the number one pain they have.” 04:52 - Common mistakes that people make before they find Robert’s solution: “Other than hiring staff or outside copywriter whose copy does not work, is they themselves do not understand the principles of direct response copywriting, whether online or offline. There are formulas, proven and tested, for writing copy that generates a response. And if you know those formulas, you can be successful. And then there are many other layers behind that, but they don't know, so many people today don't know the basics, the fundamentals, of persuasion in print or online. They don't have a clue.” 05:48 – Robert's Valuable Free Action (VFA): "Look at your landing pages, for example. Here's my top tip. Look at the headline and ask yourself these four questions about the headline, which is one of the most important areas of the sales letter or home page. Is it urgent? Is there a reason to act now instead of later? Is it unique? Or is it something I've heard a million times before? Is it useful? Does it offer a benefit, a reason for me to respond or buy the product? And is it ultra-specific because, as you know, specific sell and generalities, which so many people use, don't? Even though that may sound good." 06:44 - Robert's Valuable Free Resource (VFR): Check out Robert’s Book: https://www.