Why Your Brand Should Be Gay (Even If You’re Not) – In Just 7 Minutes with Re Perez

 Learn how to attract and ultimately convert the right type of prospects with the right branding Discover how to build a brand that has a future trajectory to avoid rebranding every so often Find out how to create a brand that is amplified visually, verbally, and experientially so that it truly resonates with the right leads Resources/Links: Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/ Summary Are you not attracting and converting the right prospects? It could be that you are rebranding every so often you already lost count. Or else, it is all over the place. Brands give people a sense of trust and connection. When your message is fully dialed in and people resonate with it, it helps you grow your business. Re Perez is a Brand Strategist and the CEO of Branding For The People, an award-winning brand transformation agency that helps entrepreneurs and business leaders create authentic, iconic, and memorable brands. In this episode, Re talks about the importance of branding, why you should brand yourself far off to the future of who you want to become, and how it pays to have the right branding to help your business generate more revenue. Check out these episode highlights: 01:26 - Re’s ideal client: “Our ideal clients are service-based entrepreneurs and small businesses that are not just interested in making a ton of money but are about making an impact and are purpose-driven, and that value aesthetics and design.” 01:49 - The problem Re helps solve: “It does range depending on who we speak to. But usually, when people come to us at the end of the day, they're looking for the brand that is going to take them into the future trajectory. So that might sound abstract, but they're either, you know, their brand is outdated, they don't have a brand, or they're not happy with their brand.” 02:59 - Symptoms clients face before they seek help: “I define the brand is about creating a desired perception in people's minds. And so if that perception is not dialed in, some of the symptoms of why it's time to rebrand, it's usually a business-related issue, meaning you're not attracting the right customers, you're not attracting the right leads, or you're not converting, you are attracting the right leads, but you're not converting maybe your message is not dialed in.” 04:10 - Common mistakes people commit before they discover Re’s solution: “They build a brand that's for where they are right now, not for where they're going three to five years, which leads them to have to rebrand every six months every year because they're not looking into the future or further into the future.” 05:10 - Re’s Valuable Free Action (VFA): “What I'm going to offer up is sort of a set of questions, which helps put you on the right track of building a brand. And it's the answer to these questions that are going to help you on your path.” 06:34 - Re’s Valuable Free Resource (VFR): Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/ 07:05 - Q: Why is Re in the branding business? A: The why is because I do believe that branding can change the world and it can change your world. It can help you grow your business; you can transform your life. Tweetable Takeaways from this Episode: “Branding can change the world and it can change your world. It can help you grow your business; it can transform your life.” -Re PerezClick To Tweet Transcript