Why Proactive Relationship Management is Going to Kill the Traditional CRM – In Just 7 Minutes with Adam Honig

 Discover how having a solid follow-up system still is the best way to increase sales Know the areas, and actions you need to focus on as a salesperson, rather than that soul-crushing entry typing of your client's CRM data Learn why proactive relationship management is going to kill CRM Resources/Links: Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ Summary As Spiros CEO, Adam Honig is focused on the company's overall market strategy and vision. He is passionate about helping sales teams make more money using artificial intelligence and is the driving force behind Spiros'proactive relationship management. In this episode, Adam shares how he helps sales teams make more money using artificial intelligence and shares their mission is to help sales teams spend more time selling rather than spending time in sorting out their CRM manually. Check out these episode highlights: 01:16 – Adam's ideal client: We work mostly with small and medium-sized businesses who have a sales team. And often the sales team is field-based, meaning that they travel from client to client. 01:32 – Problem he helps solve: A lot of business owners would like to understand what their sales teams are doing, their own activity, but doing the manual work of data entry in a CRM is just a soul-sucking experience 02:11 – Typical symptoms that clients do before reaching out to Adam: Well, there are usually two symptoms, either you don't know what the sales team is doing, or they're spending too much time updating CRM. 02:52 – Common mistakes people make when trying to solve that problem: Well, the traditional way to solve this problem is to bring up everybody who's involved in the sales process or perhaps have a large meeting. Where you force every person in the company or in the group to sit around and talk about all of your different potential customers, and it's a big waste of time. And the sales team hates that and everybody gets really bored. 03:39 – Adam's Valuable Free Action(VFA): The advice that I would give, which relates to that is to make sure that people are doing enough follow-ups. I know it feels like when you have a lead coming in that you're reaching out a lot to somebody. But reaching out a lot, even more, is really required to convert them into a customer. So, don't feel like you're not reaching out too much. You push through that and reach out more. 05:44 – Adam's Valuable Free Resource(VFR): Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ 06:24 – Q: "what's the number one thing that I can do to increase sales?" A: Really trying to be authentic with people is super important. And when things are not right for your company, qualify people at quickly, but just really, you really want to make sure that people understand that you're coming from a point of view of trying to help them the most. That's, in my view, the best way to increase sales. Tweetable Takeaways from this Episode: “Make sure that your sales people are doing enough follow-ups.” -@spiroai Click To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia.