Why Likeability is More Upside than Capability in 7 Minutes with Michael Katz

 Learn how being authentic can increase your likeability Learn how to leverage word of mouth as a solopreneur expert Learn how to write and talk about your expertise in a clear compelling way   Resources/Links:  Michael's Valuable Free Resources (VFR): www.michaelkatz.com/invisible  Michael Katz's Website: www.bluepenguindevelopment.com Summary   Michael Katz is an award-winning humorist and a former corporate marketer, founder of Blue Penguin and he is the Chief Penguin. He specializes in helping established solopreneurs and professionals to get more and better clients by positioning themselves as likeable experts. In this episode of Marketing the Invisible, Michael and Tom deep dive into how a personal story can help in marketing your services and why likeability is more upside than capability. Check out these episode highlights: 01:10 - Michael Katz as the founder of Blue Penguin Development 02:01 - Michael describes his solo professional clients 02:47 - problems that Michael solves for his clients 03:29 - symptoms his clients experience when they have a hard time explaining what they do 06:40 - common mistakes his clients make: not using a personal story 08:12 - Michael’s Valuable Free Resource (VFR): www.michaelkatz.com/invisible Tweetable Takeaways from this Episode: “The problem with capability is everybody that you are competing with who is worth worrying about has the same qualifications.” - @MichaelJKatzClick To Tweet “Likeability -- my interest in connecting with other people.I can’t tell if you are a good doctor, but I can tell if I like you and people tend to ignore that.” - @MichaelJKatzClick To Tweet