Turn Cold Leads into Warm Ones with Webinars – In Just 7 Minutes with Nicole Baldinu

 Find out why building your audience first is ideal than building content first Learn what should you be doing as a solopreneur that can make your webinars sell fast and your clients hooked Understand how webinars can turn students into potential, and possibly loyal, clients Resources/Links: Wanting to Find Out How to Turn Your Online Course Into Something Your Clients and Pockets Will Be Thankful For? Learn how to properly sell the course that can guarantee you a bigger audience, better clients, and greater profit: webinarninja.com/sellyourcourse Summary Have you been finding it difficult to share and sell your expertise to the world? Do you wonder what should come first– building your audience or producing content? Are you ready to find out how to gain more clients, share your expertise, and increase your profit with the power of webinars? Nicole Baldinu is the Co-Founder and COO of WebinarNinja and The $100 MBA. She is also the producer of iTunes Best of 2014 Podcast, The $100 MBA Show. She co-hosts a new conversation podcast, Nicole & Kate Can Relate. In this episode, Nicole shares how webinars are the best way to share your expertise with the world at a low cost as a solopreneur. She also talks about what are the mistakes you should be avoiding when it comes to trying to get into the webinar world. Check out these episode highlights: 01:21 - Nicole’s ideal client: “We serve as an independent business owner. So they could be a solopreneur. They run their business on their own, or maybe they have a small team.” 01:48 - Problem Nicole helps solve: “These independent creators, these, you know, companies of one, they have an expertise to share. They've got something they can share with the world, and they want to share it at scale, and so they're trying to build their audience.” 02:44 - Typical symptoms that clients do before reaching out to Nicole: “I would say that they feel like- all that, in fact, they don't have enough leads. They need to, you know, grow their email list. They might be small. They might be starting out, or they might be early days in their business.” 03:43 - Common mistakes that people make before they find Nicole’s solution: “ Immediately, I thought of the clubhouse. So I think what happens is that they try to do everything! You know, they spread really thin. They try to be everywhere.” 05:00 - Nicole’s Valuable Free Action (VFA): “Well, if we're going to talk about webinars and signing up for free, and you know, we're talking to the entrepreneur or the business owner that has a lot of tools, and adding another tool to their toolkit can sometimes be overwhelming. But we're offering WebinarNinja.” 05:58 - Nicole’s Valuable Free Resource (VFR): Check out Nicole’s Online Course: webinarninja.com/sellyourcourse 06:54 - Q: So do I build my audience first before I start to produce content, whether it's a webinar or podcast, or whatever it is? Or do I start running those webinars rather than generating that content so that I can grow my audience? A: We recommend that it doesn't matter how many people you have at those first webinars, because going back to what I said before, it's putting in those reps. Tweetable Takeaways from this Episode: “It doesn't matter how many people you have at those first webinars, it's putting in those reps. The more you do it, the better it'll be, and the more audience members you will attract.