The Widest Net: Discover New Customers Right in Front of You – In Just 7 Minutes with Pamela Slim

 Discover how to find the right audience for your work through the help of the ecosystem Learn why you should never follow the cookie-cutter advice before looking for the right solution Find out the importance of strategic analysis and its effects on building a network of people-turned-clients Resources/Links: Wanting to Make a Leap and Change the World with Your Bright Ideas? Learn more on how you can build a thriving business, target the right audience, cultivate your network, and gain more profit than ever: Pamelaslim.com/thewidestnet Summary Have you had, or even built, a really big and life-changing idea (IP) that you just want to share with the world? Do you find yourself having a difficult time looking for ways on how to deliver it to the right market? Are you ready to know how to systematically market your IP to the right customers while expanding your network and creating great profit? Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. In this episode, Pamela talks about the importance of building networks and targeting the right audience for your products through strategic analysis and systems. She also shares some things you should be avoiding in marketing and in business when looking for the right solution. Check out these episode highlights: 01:38 - Pamela’s ideal client: “I work with really smart people who have built amazing intellectual property that makes a positive difference in the world.” 01:50 - Problem Pamela helps solve: “For many, they're at their limit. They have developed something really important, but more and more people want it and, in particular, want to have them deliver it.” 02:50 - Typical symptoms that clients do before reaching out to Pamela: “There are two things, one is an emotional symptom, and one is usually a physical and operational symptom. So, on the emotional side, they may feel really excited that so many people are actually paying attention or listening to their work or following them.” 03:50 - Common mistakes that people make before they find Pamela’s solution: “I noticed there are a lot of cookie-cutter answers. So, somebody might say, "You are really an amazing author. And so, you should just create an online class." And they say, "Okay", and some of them invest lots and lots of money to create an online class.” 05:13 - Pamela’s Valuable Free Action (VFA): “So when you're thinking about finding an audience for your work, the strategic analysis to me happens when you see your ideal customer who's really in the center of an ecosystem in which they are looking for answers to solve whatever core problem they have, or in the case where they have an aspiration, to help them reach their aspiration.” 06:45 - Pamela’s Valuable Free Resource (VFR): Check out Pamela’s Website: Pamelaslim.com/thewidestnet 07:34 - Q: Why is it important to really build an audience? And why is it a valuable thing to do? A: Sometimes it feels like it's just easier to focus on yourself and to not look sideways at other people. But I found not only strategically is it easier to open up more opportunities for yourself, but it also makes the journey less lonely. Tweetable Takeaways from this Episode: “I found not only strategically is it easier to open up more opportunities for yourself when you just look at connecting with people who have already put in the hard work of gathering a c...