The Transparent Sale Leader – In Just 7 Minutes with Todd Caponi

 Discover why you shouldn’t diss the bad reviews you get and how it helps you sell better Find out why perfection isn’t always the best answer in sales Learn how you can bring transparency and imperfections into your sales Resources/Links: Want more tips on how to apply transparency in your selling? Click here: toddcaponi.com Summary Do you always feel like your product reviews need to be top-notch and perfect? Do you want to know how to convince prospects to buy your products with transparency? Perfection doesn’t always mean wins; it also means losses. Switch from perfection to authenticity. Transparency plays a key role in turning leads into long-time sales. Todd Caponi is the Author of The Transparency Sale and the Transparent Sales Leader. He is a multi-time revenue leader, a behavioral science nerd, and has successfully guided two companies to successful exits. Dive into Todd’s tips and tricks on how to lead with your flaws and embrace the truth to ensure you’ll get more sales and leads! Check out these episode highlights: 04:46 - Todd’s ideal client: I work with revenue leaders that are looking to upskill their teams, and they like a pod that everybody knew. But there have been tremendous revelations in our understanding of how human beings engage, prioritize, decide and buy. 05:26 - The problem he helps solve: I think you mentioned at the beginning that so many of your listeners think that sales mean "I got to get a plaid jacket and some gold chains. And like, off I go." As it turns out, transparency sells better than perfection, right? 08:17 - The symptoms of the problem: Well, yeah, I mean, I think first of all where companies or individuals go wrong is they feel like, "Wow, that would be really bold to lead with my flaws. Like, are you crazy? How did you do it, Todd?" I actually believe it's bold not to. 09:44 - Todd’s Valuable Free Resource (VFR): Want more tips on how to apply transparency in your selling? Click here: toddcaponi.com 10:27 - Todd’s Valuable Free Action (VFA): Well, just google your company name and then write reviews. Right, what's there to come up? Know that your buyers are going to do that homework. If there's anything like, empathize with the person that you're selling to, right? 11:11 - A: Well, we talked about sales history. And we talked about that idea that like when cool people are doing cool things on the weekends, I'm reading an old 1905 magazine on sales. And, so- exactly! My wife makes fun of me all the time. Tweetable Takeaways from this Episode: “Transparency sells better than perfection.” -Todd CaponiClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Australia, joined today by Todd Caponi. Todd, good day. A very warm welcome from Down Under. Where are you based? Todd Caponi 00:22 I am in the heart of the Midwest of the US in Chicago. Tom Poland 00:26 And you're- Chicago! So, you're flipping from winter too, what are you in, autumn, right now? Todd Caponi 00:32 We are in the random, every day you wake up to a different season. Today, it's summer. Thursday, it will be freezing cold.