Starting Your SEO Journey – In Just 7 Minutes with Eric Seropyan

 Find out how to work your way online and gain more exposure with the top search engines like Google, Yahoo, and Bing Learn why Search Engine Optimization is more than just looking for the right keywords Understand what you should be avoiding when wanting to gain more traction, more traffic, and more clients to your website Resources/Links: Wanting to Find Out How to Stay On The Top Online and Bring Traffic Into Your Website? Learn how to make the most out of Search Engine Optimization and rank up your site online: www.ThisIsMySouthBay.com Summary Have you been trying to get more traffic into your website but just end up struggling and putting in more money? Do you feel like your competitors are getting your clients while you’re being the world’s best-hidden gem? Are you ready to change your online exposure and rank up on the search engine rankings with the power of Search Engine Optimization? Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency located in the South Bay region of Los Angeles. His agency specializes in helping small-to-midsize businesses gain exposure online with a variety of digital marketing strategies. They are an agency that focuses on driving traffic to their clients’ websites utilizing the power of search engines and optimizing websites to be ranked organically. In this episode, Eric shares what Search Engine Optimization can do for you and your business online and how to change Google’s way of seeing you. He also talks about what are the things you should stop doing when wanting to rank up in the search engine rankings. Check out these episode highlights: 01:18 - Eric’s ideal client: “. Our ideal client is someone that has a product or service that they're looking to market on a local level through Google, Yahoo, Bing search engines.” 01:35 - Problem Eric helps solve: “The problem we solve is basically to create some kind of structure in order to get the search engine's attention. And that involves some creativity. It involves consistency and know-how.” 02:04 - Typical symptoms that clients do before reaching out to Eric: “So there are a lot of people that have tried this, to try to do SEO on their own. They've tried to farm it out overseas. They've tried to, you know, people that they know, their relatives, and so on.” 02:53 - Common mistakes that people make before they find Eric’s solution: “The big one is that, especially with Search Engine Optimization, you don't pay for the traffic that Google sends over to you. So Google is not obligated to do anything for you. So you have to think of Search Engine Optimization almost like a long game.” 04:44 - Eric’s Valuable Free Action (VFA): “You want to make sure that you do some sort of keyword research. So that you're not just targeting keywords that you don't know what you're targeting. And so there's a free tool called ‘Google Webmaster Tools’.” 05:44 - Eric’s Valuable Free Resource (VFR): Check out Eric’s Website: www.ThisIsMySouthBay.com 06:46 - Q: What do I need to do to get ranked? A: You want to avoid anything to do that is not organic. So for instance, if you're doing a link-building campaign, you need to make sure that it's not, you know, suddenly, you don't have 1000 links coming in when you didn't have anything with reputation management. Tweetable Takeaways from this Episode: “You have so many competitors out there that have already claimed that real estate online with Google,