Publicity Be Seen – In Just 7 Minutes with Jill Lublin

 Find out how to let people know what you do and that you exist Learn how to have that staying and authority giving power in your business and industry Discover the visibility-building activities that will put your message out there to be heard and seen Resources/Links: Get your FREE gifts from Jill, an action guide, and Publicity Masterclass where you get to be live and interactive with her getting your questions answered. Click here: http://publicitycrashcourse.com/freegift Summary Do you want to reach the right people and let them know what you do? Are you on point with the message you put out there and get people to notice what you do? Have you thought of ways to increase visibility and awareness of what you do? Jill Lublin has 25 years of experience as a publicity strategist and has authored four bestsellers including Get Noticed...Get Referrals and her last book, Profit of Kindness. She also helps authors to create book deals with major publishers and agents. In this episode, Jill shares how you can magnetize, multiply, and monetize yourself with visibility-building strategies and communicate messages that resonate with the people that you care to serve. Check out these episode highlights: 01:26 - Jill's ideal client: My ideal clients are consultants, coaches, speakers, authors, and then what I might call service providers. 01:47 -The problem she helps solve: The problem really is, how do you get visibility? You know, you have to let people know you exist. 02:30 - Symptoms of her clients' problem: Well, the question is, could you use more clients? Could you use more people to know about you? And by the way, the answer to that one is always yes, even with your clients whose base is full. That's a great time to be doing publicity letting people know you exist. 03:33 - Mistakes her clients commit before reaching out to her: Well, a couple of things assuming social media is the answer. Not, you know, number one, people sometimes aren't reading your stuff. And it's only a blip. I think that not even thinking about publicity, maybe needs to be part or maybe being afraid of it, taking four steps toward it. 04:53 - Jill's Valuable Free Action (VFA): One thing is, Google Alerts. I want you to put your name in it because you're an expert. Let's say you're a leadership coach; put in the word leadership. What this does is immediately literally tells you what Google's searching for. 06:07 - Jill's Valuable Free Resource (VFA): Check this out for a FREE action guide and publicity masterclass with Jill: http://publicitycrashcourse.com/freegift 06:07 - Q: What is a good first step to take? A: And the good first step to take is to focus on your message. What are you saying when people say, what do you do? Tweetable Takeaways from this Episode: “The wonderful thing about publicity is that it magnetizes people to you, multiplies you, and monetizes you.” -Jill LublinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Queensland, Australia, joined today by Jill Lublin. Jill, very warm, got it from down under. Where are you hanging out? Jill Lublin 0:22 Well, I'm in your sister city to Sydney,