Media is the New Marketing – In Just 7 Minutes with Joe Pulizzi

 Find out how to build an audience while creating the content that you want on your online platform Learn more about the “content tilt” and how it can help you become a content creator to a content entrepreneur Understand what is a content mission statement and why is it important when creating online content Resources/Links: Wanting to Find Out How to Create the Content that You Want While Building Businesses? Learn more on how you build an audience and a platform while gaining financial freedom online through media: Thetilt.com/research Summary Have you been struggling to build a loyal audience online that you can monetize quickly? Do you want to know how you can use and maximize media as a marketing tool? Are you ready to learn how to create content that will build your business and turn viewers into loyal high-paying clients? Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states. In this episode, Joe talks about how you can turn to creating content online as an opportunity to build and grow your business. He also shares what you should be doing when wanting to become a successful content entrepreneur. Check out these episode highlights: 01:33 - Joe’s ideal client: “An ideal client is content creators who actually want to be content entrepreneurs that actually want to build a business model from all the content they're creating on whatever platforms they're doing it on.” 01:54 - Problem Joe helps solve: “Well if you're looking at just a content creation standpoint, they're trying to build a business. They might be creating a lot of content, not building an audience. And it's a problem, especially if you got to put food on the table.” 02:26 - Typical symptoms that clients do before reaching out to Joe: “I mean, you hit the nail on the head. They're not getting usually- it takes a long time to build a loyal audience that you can monetize.” 03:27 - Common mistakes that people make before they find Joe’s solution: “Yeah, so there are a couple of things. One is they don't have what we call a "content tilt". They don't have an area of differentiation that can break through all the clutter and differentiate themselves and actually stand apart from the competition.” 05:07 - Joe’s Valuable Free Action (VFA): “I would recommend is if you're a content creator or marketer, what we call a "content mission statement". If you're a media company, we call it the "editorial mission statement". So, what we want to do is we want to list out on paper if you can, who is your target audience and make it as niche as possible?” 06:39 - Joe’s Valuable Free Resource (VFR): Check out Joe’s Website: Thetilt.com/research 07:15 - Q: Why am I doing this? A: This is my business. I sold Content Marketing Institute. Now I'm starting The Tilt and basically 2019, I became a novelist. I was going to write mystery and thriller novels and decided to get back into this business because I love the idea of being an entrepreneur, being a content creator. Tweetable Takeaways from this Episode: “Focus on building a base on one or two places where you can be remarkable.” -Joe PulizziClick To Tweet