How to Write Irresistible Emails and Start Conversations – In Just 7 Minutes with Kendra Lee

 Learn how to use email to create compelling awareness- and interest-building email campaigns AND send them on your behalf Find out the benefits that make email marketing a smart solution for communicating with your audience, finding new customers, and nurturing your leads Figure out how to write irresistible emails and start conversations with you 'go-to' leads Resources/Links: Email PowerProspecting Guide: Proven email strategies to get better sales leads and more of them: Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. https://www.klagroup.com/doemailright/ Summary Despite starting her sales career in accounting, failing IBMs entry-level sales exam and being told she couldn't sell without an engineering background, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals. She founded KLA Group, wrote two books, and is here with us today to guide you in mastering prospecting emails. In this episode, Kendra shares her journey as a prospect attraction authority who uses email to shorten time to revenue. Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. Check out these episode highlights: 01:23 – Kendra's ideal client: We work with business owners who are actually the principal salespeople within their organizations. Or they have a very small sales team and they're trying to figure out how the heck can they get more customers. 01:55 – Problem she helps solve: usually what their issue really is, is that they've tried all these different activities but they can't seem to get any leads, they can't figure out how to do it consistently. And so, we come in and we help them put together a lead generation strategy, and then implement that strategy to the point where either we'll coach them or we actually will do the lead generation for them. 03:01 – Typical symptoms that clients do before reaching out to Kendra: It's usually that they're not being consistent in their lead generation approach. And one of the primary approaches still to use is email because you can reach a whole group of people quickly. We absolutely still want to pick up the phone, we still want to do social media and all those other activities. But what they're finding is they're not getting consistent leads, and they're not getting responses to the lead generation activities that they're doing. 04:06 – Common mistakes people make when trying to solve that problem: they're not doing anything consistently. They're not just sticking with it; they'll try lots of different strategies. 06:10 – Kendra's Valuable Free Action(VFA): Keep your emails focused on the prospects that you are sending it to. You've got three seconds to get a response, to get their attention. And so you have to be focused on what they care about. 07:37 – Kendra's Valuable Free Resource(VFR): Email PowerProspecting Guide: Proven email strategies to get better sales leads and more of them: Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. https://www.klagroup.com/doemailright/ 07:40 – Q: 'Why use email when you could do social media or other strategies?' A: Because it's one of the easiest ways to gain direct access to someone and if they reply to you, you can instantly start a conversation and begin building a relatio...