How to Use Thought Leadership to Grow Your Business – In Just 7 Minutes with Peter Winick

 Learn how you could master your craft as a thought leader Find out how to reach your target market effectively and convert connections into clients or customers through leveraging thought leadership Discover the importance of having a strategy to be able to establish yourself as a thought leader Resources/Links: Sign-up to Peter's Newsletter: https://thoughtleadershipleverage.com/ Summary As experienced marketers, we assume that we had effectively positioned our business, our services, and our IP. Soon, you'll realize you have much important work to do to reach your next level of thought leadership and reach your target market, advance your career, convert connections into clients, attract new opportunities, and add value to your company. But how do you actually become a thought leader? Peter Winick is the founder and CEO of Thought Leadership Leverage. In this episode, Peter shares how he helps thought leaders build their ideas into businesses and create revenue streams from their content. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Check out these episode highlights: 02:02 – Peter's ideal client: "Could be authors, thought leaders, speakers, business leaders, consultants, professional services. At a high level. I put them into two buckets, one -people that are monetizing their content directly. The other, people that are using thought leadership not to sell it directly." 03:06 – Problem Peter helps solve: "Depending on where people are in their journey, sort of, 'How do I go about tackling this ball of thought leadership?' We start with something strategic. There's a suite of strategic things that we take people through before they go on there, you know, they start creating content because everybody wants to hit record and create cool stuff." 04:44 – Typical symptoms that clients do before reaching out to Peter: "They've got their expertise, they know who they are. They know what they're about, and it's real. And now they're putting it out into the marketplace in limited formats. Limited might be something like a book. Limited might be something like a keynote. And what they're doing is they're stimulating and creating demand that they can't fulfill. So, when people bring them in to speak, they fall in love with them as a speaker, and then never see them again." 06:26 – What are some of the common mistakes that folks make before finding Peter and his solution?: "Deploying social media without any sort of underlying strategy." 05:49 – Peter's Valuable Free Action(VFA): Answer the question of, 'Why you?'. Why would anyone listen to you? And I don't mean that snarky but like, why are you uniquely qualified to solve the problems that you’re claiming to solve to your audience today, based on your experience, based on your education. 06:11 – Peter's Valuable Free Action(VFR): Sign-up to Peter's Newsletter: https://thoughtleadershipleverage.com/ 08:07 – Q: What is the typical journey look like? A: And the journey to some degree is what you want it to be. You can design the business and the life that you want with thought leadership. There are so many ways that you can put it out there and it doesn't have to depend on your unique skills, it doesn't depend on your unique thinking, but we can put other people around it to help forth.