How to Use Story Telling to Generate and Convert Leads – In Just 7 Minutes with Kyle Gray

 Learn how to capture your story in a system that naturally educates, converts, and sells to your audience Discover why you should have a proprietary process to talk about your business in a way that’s both clear and thought-provoking Learn how to move your audience and ideal clients to lean into your service and not tune out Resources/Links: Free resources and downloads from The Story Engine: https://www.thestoryengine.co/resources/ Summary Stories are powerful because they transport us into other people’s minds and gives us reasons to think about something that we never thought of. It is like connecting their emotion to their purchasing decision once you hit that buyer's soft spot. Storytelling is one of the cheapest yet effective methods to naturally educate, convert, and sell to your audience for connecting with the emotions (and wallets) of your audience. Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups, and influencers combine timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting or on a sales call. In this episode, Kyle shares how he helps impact-driven coaches use storytelling to craft a profitable presentation and funnel that attracts their ideal audience and inspire them to take massive action. Check out these episode highlights: 01:04 – Kyle's ideal client: "I can do great with anybody who has really brilliant ideas, but just has a challenge expressing them. But my most ideal client is a health coach or health entrepreneur, right now, that is trying to work with usually complex, challenging inflammatory conditions and needs a bit of coaching and a bit of high-end work with them.." 01:58 – Problem Kyle helps solve: "Like many highly intelligent entrepreneurs, coaches and consultants, in communicating what they do and how the result they're going to get is going to be really valuable. So, I started working with her as well to improve or help them start sharing their story. And it's enabled them to reach more people and heal more conditions like my own." 03:08 – Typical symptoms that clients do before reaching out to Kyle: "They're trying to do a whole bunch of things. They're trying to, you know, maybe they're trying to build their social media following. ." 03:41 – Common mistakes people make when trying to solve that problem: "They discount their services, they discount what they do, and then everybody ends up being a little bit dissatisfied with it all.They're not really charging what they're worth. They feel, they wake up or they feel like this, and maybe this is a mistake, maybe this is a symptom, but they just say to themselves, "I wish marketing just wasn't a thing so I could just help, I just want to help people. I don't want to manage all this stuff in between me and doing that." 05:17 – Kyle's Valuable Free Action(VFA): Do one clear message. Figure out what you do that resonates with your audience. Put it together into one clear lesson, whether it's a presentation or a stage talk. And then align it with one clear offer. And one of the great things about having a proprietary process like that is once you understand the steps you can take; you can start to connect it with different stories. 06:17 – Kyle's Valuable Free Action(VFR): Free resources and downloads from The Story Engine: https://www.thestoryengine.co/resources/ 07:06 – Q: "What would be my guilty pleasure business?" A: That would be rent a pug.Rent them out on the weekends. And I want this business to exist,