How to Use Press Release Marketing to Grow Your Business – In Just 7 Minutes with Mickie Kennedy

 Discover how powerful a press release can be in terms of growing your business Find out how you can better advertise your business even when you think it’s not that newsworthy Get access on eReleases’ special page that will help you build a PR that works for you Resources/Links: Wanting to know more about the winning PR strategies eReleases can help you with? Visit https://www.ereleases.com/plan/ now and grow your business through press releases! Summary Are you a startup business owner, an author, or a speaker who has been wanting to increase your visibility and credibility through press release marketing since the day you saw its power somewhere? Do you believe that what you’re doing is something that is unique in the competitive market; therefore, it deserves to get traffic, customers, and media attention even on a small budget? Do you feel like you and your business are stuck because you can’t afford advertising campaigns your business needs in order to exhibit the service you can give? Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. In this episode, Mickie talks about eReleases and discusses how he can help you grow your business into a broader circle through press releases. Here, he mentions the mistakes people make in relation to advertising whatever it is that they’re doing, and shares ways and resources you can use in order to start your press release journey. Check out these episode highlights: 01:21 – Mickie’s ideal client: “A small business owner, perhaps a startup or an entrepreneur with an e-commerce website. We also work with authors and speakers as well, but startups seem to be the ones who really get PR and it works really well for.” 02:16 – Problem Mickie helps solve: “We're trying to help businesses get traffic, customers, and media attention on a small budget.” 03:24 – Typical symptoms that clients do before reaching out to Mickie: “The biggest thing we see in someone who comes to us – they're spending all their time, energy, and money on chasing shiny marketing objects and none of it really working.” 04:11 – Common mistakes that people make before they find Mickie’s solution: “When people do a press release that are just safe mediocre press releases, sometimes they just send them over a web only service that never goes to journalists, so you never really had the opportunity to see if the media would pick it up and run articles about it because it never reached the media.” 05:14 – Mickie’s Valuable Free Action (VFA): “Conduct your own survey or study. The media loves numbers and anybody can author a survey. If you don't know who to send it to, partner with a small trade association.” 06:08 – Mickie’s Valuable Free Resource (VFR): Visit https://www.ereleases.com/plan/ and access a free masterclass that will teach you the winning PR strategies you need in your business! 06:45 – Q: What's the one thing every business should be doing? A: Split test as many elements of your business as you can. Tweetable Takeaways from this Episode: “Split test as many elements of your business as you can.” -Mickie KennedyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10