How to Use Google Ads to Acquire New Customers for Your Business – In Just 7 Minutes with John Horn

 Learn how to make Google ads work profitably for your business Find out how tracking success and failures in your ad campaigns help you understand what works and what doesn't Learn how to leverage ads to create a trajectory of performance that's going in the right direction for your business Resources/Links: Click here for your FREE advertising evaluation: https://stubgroup.com/ Summary Are you spending money on ads, but they seem to be not working? Do you feel like wasting ad dollars but don't know how to fix it? How are you tracking your ads, or maybe, have you been tracking them? John Horn is a Managing Partner at StubGroup, a Premier Google Partner ranked in the top 1% of all Google Partners worldwide. John has taught digital marketing to 85,000+ students online. In this episode, John Horn shares how you can truly turn ads to generate business revenues. He recommends tracking your ads so you can measure success and make decisions based on accurate data. And side by side with that, he shares key considerations on how you can find ad agencies or people to help you manage your marketing to achieve your business objectives. Check out these episode highlights: 01:14 - John's ideal client: "They're small to medium-sized businesses who are looking to engage with customers online to sell their products or services. It could be anything from e-commerce companies to local services, like a plumber, foundation, repair, even business fitness prospecting online. 01:44 - The problem he helps clients solve: "Either they're currently running advertising, and they're just not satisfied with the ROI they're getting. They can get better performance, or they're new to it. Maybe they're a startup, and they need to start advertising, or they're an established business, but they haven't gotten into this digital world yet." 02:33 - Symptoms of the problem he is solving: "I'd say, usually, the numbers just aren't working for them. They're spending money every week, every month in advertising, and they're just not seeing those ad dollars come back, right at the bottom line, and they want those ad dollars to work." 03:28 - Common mistakes clients make before consulting John: "I'd say one of the biggest ones that I see constantly, and sometimes businesses realize it's a mistake, sometimes they don't until we help them understand that, but it's that lack of tracking the success or failure of their campaigns, what we call in the space, conversion tracking." 05:31 - John's one Valuable Free Action (VFA): "Ask whoever's in charge of it, what are you tracking? How are you tracking? If you're a business owner, marketing manager, or decision-maker, grasp what it is that your business is measuring as success and how that happens and make sure it's working properly. So, you're making the right decisions based upon truly accurate data." 06:17 - John's Valuable Free Resource (VFR): For FREE advertising evaluation. Click here: https://stubgroup.com/ 07:15 - Q: How or what should I think through when choosing an agency or an employee to work with to manage my marketing? A: Two things, number one is credibility. Look online. Do they have reviews? Are those reviews recent? Are they positive? Do they have case studies about specific results driven for specific clients? Secondly, when you're speaking with their salespeople, do their salespeople really get your business? And are they asking you questions about your unique pain points and your unique goals?