How to Use 80/20 to Generate More Pay Per Click in 7 Minutes with Perry Marshall

 Learn how to apply the 80/20 rule to grow your business Know why it is said that sales is a disqualification process Learn if Facebook Ads is fit for your business   Resources/Links: Website - www.perrymarshall.com Perry’s Book - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Free Tool - isfbforme.com Summary   Perry Marshall is World's #1 Expert on Sales Growth through 80/20 Leverage, entrepreneur and bestselling author on Google & Facebook ads. Clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology. In this episode of Marketing the Invisible, Perry and Tom deep dive into what 80/20 strategy is all about. Perry explains the 80/20 Rule and how it transformed his paradigm and approach to doing business. Check out these episode highlights: 00:35 - Perry Marshall’s professional background as an online marketing strategist 02:11 - he describes his 6 to 7-figure ideal clients who want to scale up 02:44 - problems that Perry solves for clients who struggle in scaling up their business 03:14 - symptoms clients experience with being ‘all things to all people’ strategy 04:23 - common mistakes his clients commit before reaching out to him 06:02 - Perry’s Valuable Free Action (VFA): isfbforme.com