How to Stop Leaving Money on the Table with your Funnels – in Just 7 Minutes with Keith Perhac

 Know what segmentation is all about and help it helps to improve the conversion rates of your funnel Learn different CRM strategies that determine your client's worth in X dollars without leaving your money on the table Know why it is important to understand what people in your funnel is going through and the importance of understanding what motivates them to buy Resources/Links: www.developyourmarketing.com SegMetrics: Free Trial Exclusively for MTI Listeners Summary Keith Perhac is a digital marketer that helps authors, product creators and self-funded business fix their sales funnels. He is the developer of SegMetrics, a tool connected to the clients CRM - giving 100% accuracy in your revenue and lead reporting. In this episode, Keith shares how he helps people improve the conversion rate of their funnels by understanding and nurturing their leads. He explains the importance of understanding what the leads are experiencing as they go through the marketing funnel and how valuable it is to experience the funnel firsthand to know if it works. Check out these episode highlights: 00:55 – Interesting facts about Keith as a Digital Marketer and his tool SegMetrics 02:02 – His ideal client: anyone selling digital products online, agencies or consultants who are helping info product digital marketers improve their marketing funnels. 02:31 – The biggest problem of his client experience when fixing the holes of their marketing funnel. 04:10 – Discovering that most people are not aware that there is an existing problem even if they earn money, not knowing that there is money in the table. 05:52 – The common marketing mistakes his clients do before consulting Keith. 07:07 – Keith’s Valuable Free Action: Go to the whiteboard, draw out your funnel. Don’t do it on the computer, draw it out. 07:52 – Keith’s Valuable Free Resource: SegMetrics Free Trial: visit the website www.segmetrics.io/loves/leadsology 08:28 – Keith’s Valuable Marketing Tip: You must understand that people are going through your list and you need to understand what motivates them to buy. Tweetable Takeaways from this Episode: “It's all about segmentation and understanding what your leads are experiencing as they go through your marketing funnel.” -@harisenbon79 Click To Tweet “Most people don't know that they have a problem. They thought their business is doing fine. They're like Oh I'm making money. They don't know that there's money on the table.” -@harisenbon79 Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland joined today by Keith Perhac. Keith, good day and where are you hanging out. Keith Perhac: I’m here in cloudy sunny Portland Oregon. Tom Poland: Portland Oregon just like beautiful part of the world up there in Portland. It's gorgeous and you had some snow recently. Is that right? Keith Perhac: If you can call it that yeah. We had about I think a half an inch the entire city shut down there were winter advisory warnings the mayor was like don't go out. Keith Perhac: Often they don't go Oh it's here. Yeah. Tom Poland: Not exactly Chicago but no one. It's a bit like going it rains here everyone dries really slowly.