How to Stand Out in a Crowded World – In Just 7 Minutes with John Williams

 Learn the secret of getting your business and brand standout Know how to overcome price pressure or the scarcity of work through finding your super niche Learn more about creative niching and why you need to find your superniche Resources/Links: John William's 3- Part Mini Video Series: Creative Niching for Entrepreneurs: visit theideaslab.org/creativeniching Summary John Williams is the founder of The Ideas Lab and author of best-selling books Screw Work Let’s Play & Screw Work Break Free. He is formerly a creative technologies expert, and then senior managing consultant at Deloitte. John helps entrepreneurs turn their ideas and expertise into #1 businesses, books, and brands. In this episode, John shares a method of creative niching to help guide entrepreneur and experts overcome roadblocks so they can get on track with their business and to stand-out and be #1 in the crowded business world. Check out these episode highlights: 01:44 – John's ideal client: one is somebody who has some real scale in their subject but they want to turn their ideas and expertise into a number one business, book, or brand, as you mentioned. But also, people right in the beginning account in a corporate job. 02:10 – Problem he helps solve: Struggle to standout. 02:52 – Typical symptoms that clients do before reaching out to John: They're going to notice that there's a lot more competition around in pretty much every market. They're going to see that people are quibbling about their price. 03:40 – Common mistakes people make when trying to solve that problem: I think when people first feel that kind of price pressure or the scarcity of work, they go more general. 04:25 – John’s Valuable Free Action(VFA): I would recommend thinking about your super niche. So, it’s not just enough to say I niche into this industry or into women between 30 and 50. That's what people describe to me as a niche. It's not a real niche. You need a super niche which is something really specific. 05:10 – John’s Valuable Free Resource(VFR): http://theideaslab.org/creativeniching Tweetable Takeaways from this Episode: “People are finding themselves commoditized. Even if you got lots of skills, you're finding that people are just buying you on price instead of comparing you against the next person who does X or Y.” -@johnswClick To Tweet “You need a super niche which is something really specific...And then once you’ve got really successful in that area where you could do that have the most impact then you can expand from there.”-@johnswClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Market The Invisible. My name is Tom Poland. Beaming out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by John Williams. John a very warm welcome. Where are you...where are you hanging out? John Williams: Hi Tom. I'm in London. I'm in east London at the moment and this is quite early for me to get started. Tom Poland: Hope you had a strong espresso and enjoying the cricket. Cricket World Cup. John Williams: I pay no attention to sports, I'm afraid. That's dead and dry... TTom Poland: That's a very short conversation. Excellent. John Williams: I've had a very strong coffee just to...