How to Sell More with Email Without Being a Jerk – In Just 7 Minutes with Terry Dean

 Discover how to craft the perfect email for your email list with guarantee for more sales and interests from your clients Learn about the “constipated content” and how to avoid it Find out how to sell more through the use of email without being a jerk Resources/Links: Check out Terry’s Website: mymarketingcoach.com/gift Summary Are you tired of not making enough money? Are you using your email list wisely to get more sales or are you sending out “constipated content”? Do you want to know the secrets to sell more with the use of emailing and your business personality? Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. Within a few years he was also consulting with home-based businesses, local companies, and million-dollar corporations. His original company and websites were sold in 2004, and in 2006 he launched MyMarketingCoach as a solution for entrepreneurs who are overworked, overstressed, and not earning the kind of income they want in their businesses. In this episode, Terry shares his insights on how to craft the perfect email that can guarantee you an active email list, and an increase in sales and customer interest. He also shares how to avoid writing emails full of sales pitch content or the “constipated content”. Check out these episode highlights: 01:42 - Terry’s ideal client: “Ideal clients are consultants, coaches, and online course creators who want to build and scale automated systems for more leads and sales online.” 01:55 - Problem Terry helps solve: “What we'll find is most entrepreneurs, they have conversion cracks in their websites and their online funnels. And what I mean by a conversion crack is they're trying to transport- it's like trying to transport water with a bucket full of holes, and I help them find those cracks and mistakes so they can generate more leads and sales.” 02:38 - Typical symptoms that clients do before reaching out to Terry: “Well, the biggest one is going to be that they're not earning enough money because that's the one that actually matters. They're not earning enough in their online business, and they're trying to put together a system, online systems, they're sending out emails, but the money is not coming in.” 04:02 - Common mistakes that people make before they find Terry’s solutions: “Well, there are really two different ways that they often go to different mistakes that are most common. And the first one is being overly aggressive, and sending a lot of email sales pitches.” 05:14 - Terry’s Valuable Free Action (VFA): “Well the first thing they need to do, of course, is move out of the "constipated content" which is facts and figures. And so, the way that they do that is they move into telling stories. And a lot of times, that can be case studies, it can be your own personal stories.” 07:19 - Terry’s Valuable Free Resource (VFR): Check out Terry’s Website: mymarketingcoach.com/gift 07:56 - Q: What about videos, social media, texting, and pretty much every other communication method? A: The reality is that you can make the mistake of "constipated content" with all of those other types of content as well. Matter of fact, that's one of the big issues when you try to hire out content is that's what they deliver you, a whole bunch of facts and figures without personality, without identification. Tweetable Takeaways from this Episode: