How to Sell Like You Live in the 21st Century – In Just 7 Minutes with Anthony Iannarino

 Find out how to help yourself and your team become 'value creators' Learn Anthony's two-ingredient recipe to become the trusted expert Discover how to enable your team with the mindset, skill sets, strategies, and tactics to win sales Resources/Links: Join the Sales Blog Newsletter: http://www.thesalesblog.com/newsletter Summary Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. In this episode, Anthony shares how he focuses on helping salespeople and sales organizations grow, develop, reach their full potential and achieve transformational breakthrough results by learning the old school way of selling like it's the 21st century — through value creation and trust. Check out these episode highlights: 01:13 – Anthony's ideal client: My ideal client is a company that's trying to transform its sales from a transactional approach to a consultative approach. 01:48 – Problem he helps solve: Relevancy. 03:12 – Typical symptoms that clients do before reaching out to Anthony: They say no to meeting and knowing your company. The symptoms are irrelevance, people won't have a meeting, they're not interested in engaging with you, and your commoditized. 03:48 – Common mistakes people make when trying to solve that problem: They rely too heavily upon company history instead of being the value creator. 06:01 – Anthony's Valuable Free Action(VFA):Check out Let Me Google That For You: http://letmegooglethat.com/ 07:25 – Anthony's Valuable Free Resource(VFR): Join the Sales Blog Newsletter: http://www.thesalesblog.com/newsletter Tweetable Takeaways from this Episode: “You only need two things to be a trusted advisor—trust and advice.” -@iannarinoClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett 0:09 Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you out of Yangon in Myanmar, proving you can build a successful business anywhere in the world. I'm joined today by Anthony Iannarino. Anthony, a very, very warm welcome. Anthony Iannarino 0:24 Well, thank you for having me. Travis Bennett 0:26 And where are you hanging out today? Anthony Iannarino 0:28 I'm in my home in Western Ville, Ohio, which is a suburb of Columbus. And not a lot of people know, Columbus if you're outside of the United States. But we're the 14th largest city in America. Travis Bennett 0:39 Very cool. Anthony Iannarino 0:39 And that's where I call home. Travis Bennett 0:41 Very nice. Very nice. And for anyone who doesn't know Anthony, he's a writer, an author, a speaker, business philosopher, a sales leader,