How to Scale Your Amazon Business in the Next 12 Months – In Just 7 Minutes with Will Haire

 Discover why having your own branding can be advantageous in the Amazon platform Learn more on how to navigate around Amazon to maximize your seller and customer experience Find out how Amazon has its own ecosystem and how you can get behind it to maximize your profit from the platform Resources/Links: Wanting to Put Your Business up in Amazon and Maximize the Amazon Platform? Learn more about the power of Amazon and the money-making secrets that will guarantee you a great profit in the world’s largest marketplace: https://www.bellavix.com/ Summary Have you been wanting to venture your business out into Amazon, the world’s biggest marketplace? Are you feeling overwhelmed and pressured with all the different products, businesses, and brands in Amazon? Do you want to know how you can make a name in the Amazon marketplace, maximize your seller experience and make the most out of the platform? Will Haire runs a full-service Amazon agency, BellaVix. He has worked with eCommerce businesses in the planning and tactical execution of marketing strategies on all Amazon business segments. In this episode, Will shares his insights on what makes a business boom and stand out in the world’s biggest marketplace, Amazon. He also talks about what are the things you should avoid when venturing into Amazon for both a better seller and customer experience. Check out these episode highlights: 01:14 - Will’s ideal client: “The ideal clients are CMOS and eCommerce brands who are struggling to reach scale on the Amazon marketplace.” 01:55 - Problem Will help solve: “The problem we solve is Amazon is its own ecosystem. And it can get very complicated for brands to kind of navigate, especially if you're in retail.” 03:03- Typical symptoms that clients do before reaching out to Will: “If you're a brand on Amazon, and you're not aware of what it looks like, you should search your products. And if you see sellers you've never heard of with listings, with all different types of quality, the symptoms are obvious that it's a poor brand experience.” 04:07 - Common mistakes that people make before they find Will’s solution: “Not caring is, I think, the biggest. It's just like, "Whatever. We sell to wholesalers." We actually get that much pushback. "Why should I care? One way or another, I'm going to get the sale from the manufacturer." 04:57 - Will’s Valuable Free Action (VFA): “The easiest thing, if you're not, is to get your brand registered. You can use the IP accelerator and have a trademark with all the features on Amazon in three to four weeks.” 05:31 - Will’s Valuable Free Resource (VFR): Check out Will’s Website: https://www.bellavix.com/ 06:08 - Q: What's the best type of product to sell on Amazon? A: I like to say that it's not a product, actually, it's a brand. Amazon has differentiated itself from other marketplaces and that brands really excel. Tweetable Takeaways from this Episode: “Amazon has differentiated itself from other marketplaces and that brands really excel. So a lot of my job is driving brand awareness to drive sales.” -Will HaireClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, joined today by Will Haire. Will, good day from Down Under.