How to Raise Your Income Altitude – In Just 7 Minutes with Nick Cownie

 Learn how to consistently attract, convert and engage high-paying clients on autopilot Know how to skyrocket your productivity through disciplined execution so you can execute on the right things, at the right time, in the right way with focus and discipline Discover how to develop the confidence to charge what you're worth through Nick's valuable free action Resources/Links: Download the four-step formula to get off the income rollercoaster, and make more money, more easily, and more consistently in your digital marketing business: https://incomealtitudes.com/movemti Summary Nick Cownie is Founder and Director at Success Dynamics Institute. He's also a certified NLP trainer, a published author, international speaker, and certified digital marketing specialist. In this episode, Nick shares his specialty in helping clients get off the income rollercoaster in your digital marketing business, you need the right skills, the right tools, and the right psychology. Check out these episode highlights: 01:12 – Nick's ideal client: "Our ideal client is very simple. It's effectively self-employed digital marketers. So, this could be anyone who has a business that relies heavily on digital marketing for their lead generation and then uses a website, Click Funnels, any of these online tools that are very common these days to convert their hopefully high-quality leads into high paying clients." 01:46 – Problem Nick helps solve: The big problem that we solve and pretty much everyone goes through these when they get into digital marketing or any business really is what we quite conversationally called the income roller coaster. Sometimes people call it the feast and famine cycle. 02:32 – Typical symptoms that clients do before reaching out to Nick: "Anxiety is definitely one. And so, when you're not making enough money, or your incomes going up and down, anxiety is part of the course. The other thing that I find is people either almost do the head in the sand, "Well, it'll be fine." 03:49 – Common mistakes people make when trying to solve that problem: We call it the turbulence triangle. People often, the mistakes that they make when they try to solve this is the turbulence triangle is really only three things that you need to fix if you want to generate higher, more consistent, income. The first is you do need the right skills. The second is you do need the right tools. And third and most important is you need to fix yourself. So, the right skill set, the right toolset, and the right mindset. And the mistake that I see people make, if the skill set and the toolset at best are 20% of the solution, but that's where we go 90, 95% of the time, and it's a rare individual who turned to themselves and says, "Well, maybe there's actually something going on in the six inches between my ears that's causing the situation to reoccur over and over again. 05:25 – Nick's Valuable Free Action(VFA): The first one, and this is the stock standard advice from any business coach, right, is double your prices, that most people are significantly undercharging. And they're worried that if they were to double their prices, they'd lose 90% of their clients. At best, you're going to lose probably 20% of your clients and that's no problem at all because the other 80% who are now paying double what you're charging previously, you will be making a lot more money. And that leads to my second recommendation, which is fire the bottom 20% of clients. 06:11 – Download the four-step formula to get off the income rollercoaster, and make more money, more easily,